CADILLAC OPULENT VELOCITY
CONCEPT STUDY
“Opulent Velocity is an experience-based design study. It's the future vision of luxury performance, incorporating Cadillac’s leadership in hands-free driving capabilities, electrification and performance excellence. Opulent Velocity expresses the most artful integration of technology, luxury and exhilaration characterized by Cadillac’s halo V-Series variants, and future electrification design expressions.
CMF details
Meticulously crafted with the latest developments in colors, materials, and finishes design (CMF), Opulent Velocity demonstrates a palette embracing design heritage and future possibilities.
The interior color, “Selene” complements the vehicle’s bold persona in a metallic dark blue, signaling track performance capability. Craftmanship is expressed in the metal artistic brush finishes and hard torched painting techniques that create ombre hue color tones.
Using 3D printing technology, the motif across the interior represents precision and speed using a linear two-toned embroidery with prismatic embellishments, echoing the lighting choreography within the vehicle, and signature V-Series precision. The cool-toned flax fibers, which sit under a veil of tinted silver pearl flakes, capture the essence of the lightweight performance material with an opulent execution.
By melding the precision of digital fabrication with the meticulous attention to detail inherent in traditional craftsmanship and elegant tones complemented by vividly modern hues, the Opulent Velocity concept is a testament to the endless possibilities that arise when we embrace the convergence of past, present, and future.
Concept Design | Innovation | CMF
ROLE / Senior Design Lead - CMF Concept Direction
CONCEPT DEVELOPMENT / 2022
STUDIO SITE / Michigan, US
RELEASE DATE / August 2024