I build the creative systems, material frameworks, and teams behind physical products, from long-term innovation strategy through manufacturing sign-off, at scale. My work spans CMF strategy, foundational design platforms, and end-to-end creative leadership across some of the world's most complex global organizations.
Selected work across innovation strategy, CMF and physical design, and foundational design systems.
CMF: ADVANCED CONCEPTS
Exploring future-facing ideas that merge AI, technology, sustainability, and human experience into scalable visions.
Cadillac Opulent Velocity Concept
Buick Smart Pod Concept
CMF : PRODUCTION DESIGN + SYSTEMS
Elevating everyday interactions through materials, form, and tactile design craft.
Cruise Origin Autonomous Vehicle
Chevrolet Bolt EV
DESIGN STRATEGY + BRAND IDENTITY
Defining innovation strategy, brand vision, and design frameworks that connect creative direction to business outcomes across global portfolios.
Cadillac Brand Identity
Global Buick : Design Vision + Innovation Roadmap