CADILLAC BRAND LOOK & FEEL
BE ICONIC
A bold unified expression of Cadillac showcased across Design touch points of product, CMF, UX/UI, components, and photography.
Creative direction for print, digital, and environments.
Design Strategy | Brand ID | Look & Feel
ROLE / Senior Design Lead
DESIGN DEVELOPMENT / 2021-2022
STUDIO SITE / Michigan, US
RELEASE DATE/ 2022
