CHEVROLET TRIM STRATEGY
BRAND DEVELOPMENT AND DESIGN STRATEGY
Chevrolet launches the “Find New Roads” campaign and introduces a persona-trim level strategy. A simplified Y-strategy shifts the brand from a price-based trim walk up to allow more creative range and flexibility to align with customer lifestyles.
Design Strategy | Brand ID | Look & Feel
ROLE / Lead Designer
DESIGN DEVELOPMENT / 2016-18
STUDIO SITE / Michigan, US
RELEASE DATE/ 2016 +
