
Welcome, I’m Ven Lai.
As a creative design leader currently shaping the future of material storytelling and sustainability at DeLorean Aerospace, I thrive at the intersection of craftsmanship, innovation, and human connection. What drives me is the magic that happens when bold vision meets meticulous execution—transforming complex challenges into elegant solutions that truly resonate.
Prior to this, I led global design teams at General Motors, bringing together talented creators and engineers from around the world. There's something incredible about guiding diverse teams through the full journey—from those early "what if" concepts to watching people actually experience the final product. Through this extensive global leadership, we developed high-impact projects like the revolutionary Cruise Origin, the performance-driven Opulent Velocity, the forward-thinking Buick Smart Pod, and the accessible Bolt EV.
My approach centers on the belief that exceptional design emerges when strategic thinking, material innovation, and authentic storytelling come together. Whether reimagining mobility ecosystems or pioneering sustainable materials, I bring a perspective that bridges technical possibility with emotional resonance—always asking: how do we make this both brilliant and deeply human?
Explore below to see how thoughtful design, material innovation, and strategic vision intersect in my select projects.
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ADVANCED CONCEPT DESIGN + INNOVATION
Exploring future-facing ideas that merge technology, sustainability, and human experience into scalable visions.
Cadillac Opulent Velocity Concept
Buick Smart Pod Concept
DESIGN STRATEGY + BRAND IDENTITY
Crafting visual systems and storytelling that unify brands and connect across cultures and platforms.
Cadillac Brand Identity
Chevrolet Design + Trim Strategy
CMF PRODUCTION DESIGN
Elevating everyday interactions through materials, form, and tactile design craft.
Cruise Origin Autonomous Vehicle
Brightdrop Zevo Electric Van
Chevrolet Bolt EV